SAS Marketing

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Course No: PA0052
This is a Advanced level course in SAS Marketing Data and Primitives. It introduces marketing data manipulation, report generation and the error handling in SAS


This  course will be useful for all those who want to venture into data analysis using SAS ans is useful for following roles

  • Marketing Data Analyst, Survey Designer, Market Researcher
  • Researcher in Social Science
  • Business Analyst
  • Manager
We have some pre-requisite for this course. These are not mandatory but having them will certainly be a benefit for you

  • Basic Desk top processing
  • Basic Applied Statistics
  • Basic Data Interpretation
  • SAS Basic

  • Marketing Basics: Upsell, Cross Sell, Attrition, Segmentation, Lifetime, Profiling, Positioning, pricing, Placing
  • Statistics and Modeling: Data Preparation, Sampling Methods, Missing Values, Outliers, t-test, ANOVA, Regression, Comparing Models, Bootstrapping and Re sampling
  • Research Problem Formulation, Research Design, Hypotheses Formulations
  • Survey Design, Sampling Methods
  • Customer Profiling and Segmentation: RFM Analysis, Customer Value Analysis
  • Identifying High Risk Customers: Credit Scoring and Risk Modeling, Evaluating Models
  • Targeting profitable Customers

Regular

$250

₹ 13,500
  • Slides Booklet
  • Tools/SW
  • Lab Booklet with Code Scripts
  • Class Room Demo
  • Hands On Training
  • Training Videos
  • Cloud Lab Access
  • Lifetime Support
  • Deliverable On Site
  • 30 Hours Class
$ 250

₹ 13,500

DLP

$175

₹ 9,500
  • Slides Booklet
  • Tools/SW
  • Lab Booklet with Code Scripts
  • Class Room Demo
  • Hands On Training
  • Training Videos
  • Cloud Lab Access
  • Lifetime Support
  • Deliverable Via Post
  • 3 Months Access
$ 175

₹ 9,500

Online

$125

₹ 6,700
  • Slides Booklet
  • Tools/SW
  • Lab Booklet with Code Scripts
  • Class Room Demo
  • Hands On Training
  • Training Videos
  • Cloud Lab Access
  • Lifetime Support
  • Deliverable Via Downloads
  • 3 Months Access
$ 125

₹ 6,700

Virtual Class

$200

₹ 10,800
  • Slides Booklet
  • Tools/SW
  • Lab Booklet with Code Scripts
  • Class Room Demo
  • Hands On Training
  • Training Videos
  • Cloud Lab Access
  • Lifetime Support
  • Deliverable Via Downloads
  • 30 Hours Virtual Class
$ 200

₹ 10,800

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